💡 Why Are Radiology Centers Losing Money from Their CBCT Units? And How to Turn It into Profit?
Investing in a CBCT unit is a big step for any radiology center, but many centers struggle to make it profitable. If your center isn’t seeing the returns you expected, you’re not alone—but the good news is, it’s fixable.
Let’s break down the common reasons for loss and how you can turn the situation around:
❌ 1. No Specialist to Write Reports
Many centers scan patients but don’t provide reports due to lack of a dental radiologist. This reduces the value of the service.
✅ Solution: Partner with a professional team like ConeBeamer to provide fast, high-quality CBCT reports remotely.
❌ 2. Incorrect or Confusing Pricing
Some centers charge too much, or the front desk isn’t clear when explaining the cost. This discourages patients.
✅ Solution: Set competitive, well-studied pricing and train your team to communicate the value of the service.
❌ 3. Weak Communication with Dentists
Lack of partnerships with local dentists leads to fewer referrals and lower patient flow.
✅ Solution: Build smart collaborations with dental clinics and offer referral incentives.
❌ 4. Patients Don’t Understand the Value of Reports
Patients may refuse to pay for a report if they don’t understand its importance.
✅ Solution: Educate patients through your reception and delivery process about the importance of diagnostic reports.
❌ 5. Lack of Digital Solutions
Traditional workflows delay report delivery, pushing dentists to look elsewhere.
✅ Solution: Work with a digital platform like ConeBeamer to streamline reporting and ensure same-day delivery.
📌 Bottom Line:
The issue isn’t the machine—it’s how you manage and market the service.
With smart systems and the right partnerships, your CBCT unit can become a major revenue stream.
📞 Contact ConeBeamer today to start your journey toward growth and success.
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